3.2.1. Atomic Scaling: Revenue Growth

Happy 3.2.1 Thursday! 💰 Let's explore how to skyrocket your revenue by focusing on your dream 100 customers. 

Many businesses struggle with revenue growth because they cast too wide a net.

The reality is that the key to exponential growth lies in laser-focusing on your ideal customers. 

In my years studying successful gaming companies, I've observed a crucial principle:

They identify and pursue their "dream 100" customers relentlessly.

This focused approach has allowed companies like Supercell to generate billions in revenue with small teams. 

Below, I share 3 ideas, 2 quotes, and 1 question to help you boost revenue through your dream 100: 

3 Ideas

 I. Identify Your Dream 100: 

Analyze your current customer base to pinpoint the characteristics of your most valuable clients. Create a detailed profile of your ideal customer. 

II. Tailor Your Offering: 

Develop products or services specifically designed to solve the unique problems of your dream 100. This increases your value proposition and justifies premium pricing. 

III. Create a system of acquisition: 

Now you know who they are, start reaching out to more of them. The more you execute the more revenue you generate. Then once you have enough data, you can automate the process as much as possible. This is what create exponential revenue growth. 

2 Quotes

 I. "The best businesses in the world find ways to attract the attention of qualified prospects quickly and inexpensively. The more prospects you entice, the better off your business will be" - Josh Kaufman 

II. "If you want to go fast, go alone. If you want to go far, go together." - African Proverb 

1 Question

 If you were to implement one strategy to attract and retain more of your dream 100 customers this week, what would it be and how might it transform your company's revenue?

Need help implementing this strategy? Reach out on LinkedIn and get our "Dream 100" spreadsheet to help you organize, track and reach out to your largest paying customers.