3.2.1 - Atomic Scaling: Community

Hey,

Happy 3-2-1 Thursday!

Today, let's dive into Community

Here are 3 ideas, 2 quotes, and 1 question to consider this week

3 Ideas  

I.

Work smart, not hard: You don’t need to create a community. You can just piggyback on existing ones

II.

Focus on your audience: Too many people believe that if you build a great product, customers will come, but that’s not the case. Allocate at least as much resources on acquiring and serving customers better - as you do building up your product.

III.

Give, then receive: To receive more, you need to give more. If you want to make more money, give more to more people. Consider freemium model, gifts, promotion and special offers.

2 Quotes 

I.

“There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan, Author of “Wealth for All Africans”

II.

“One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn't as individuals.” - Jean Vanier, Co-Founder of “L'Arche”

1 Question 

What are you going to do for your community this month? Write a community engagement plan, and offer something special to someone that he/she will remember forever.