🚀3.2.1. Atomic Scaling: Prediction

Happy 3.2.1 Thursday! 🔮 Does your business run on prophecy or prediction?

When I was running CMUNE, my first gaming company, we had a weekly ritual that taught me the power of prediction.

Every Thursday, we'd release a new offer to our players and then predict our Monday revenue. We became incredibly accurate with these predictions because we knew our players inside out.

This practice wasn't just a neat trick – it became a cornerstone of our business safety and growth strategy.

Below, I share 3 ideas, 2 quotes, and 1 question to help you master the art of prediction in your business:

3 Ideas

I. Measure What Matters: Focus on trackable metrics that directly impact your revenue: offer views, clicks, email signups, purchases, and customer lifetime value (LTV).

II. Create a Weekly Scorecard: Consistently track key metrics and identify friction points in your customer journey. Understanding why certain actions work is crucial for accurate predictions.

III. Practice Predicting Outcomes: Start making weekly predictions about your key metrics. Compare these to actual results to sharpen your forecasting skills over time.

2 Quotes

I. "The best way to predict the future is to create it." - Peter Drucker, the Father of Modern Management.

II. "If you can't measure something, don't build it. If you couldn't measure the results, don't try it. Because how do you know it's working? How do you know it isn't?" - Andrew Trader, Co-founder and former VP of sales and business development, Zynga

1 Question

If you were to implement one predictive practice in your business this week, what key metric would you focus on, and how might accurate predictions of this metric transform your decision-making?

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Let's Play!

Ludovic Bodin.

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