How the #1 Retail Firm in the Philippines Pivoted to Online and Recovered $1 Billion in Revenue Post-COVID
Leading Retail Firm in the Philippines, operating in Southeast Asia (SEA)
- Company Size: $1 billion annual revenue, employing thousands across physical stores nationwide
- Key Difficulties: 100% offline business disrupted by digital competitors, then severely impacted by the COVID-19 pandemic, which led to a complete halt in operations and zero revenue.
The Challenge
Before the pandemic, the retail firm operated entirely offline, heavily reliant on physical foot traffic. When COVID-19 hit, lockdowns and safety restrictions shut down stores, bringing revenue to zero.
Additionally, the rise of digital competitors had already begun eroding their market share.
The company needed to rapidly shift online but lacked the infrastructure, digital capabilities, and a team trained in e-commerce operations.
The Solution
By adopting the Atomic Scaling blueprint, the firm successfully transitioned its business model from 100% offline to a robust online presence. The solution included:
- Training the C-suite and Director-level teams:
Realigning their strategy, refocusing on digital sales and customer engagement. - Developing a new e-commerce platform:
Including product positioning, digital marketing, and seamless customer journeys. - Building an agile digital team:
Capable of responding to the immediate challenges posed by COVID-19, with a view toward long-term growth in the online space.
Our Implementation Process:
Step 1.
Initial Assessment: Conducted a deep dive into the existing capabilities of the retail firm, including leadership strengths and gaps in digital readiness.
Step 2.
Customization: Developed a tailored strategy based on Atomic Scaling's methodologies, specifically designed for rapid digital transformation.
Step 3.
Training and Onboarding: Delivered an intensive training program for C-level executives and Directors, focusing on e-commerce, digital marketing, and customer experience.
Step 4.
Timeline: The full transformation was implemented over 10 weeks, with continued coaching to refine and scale the digital operations.
After working with the Atomic Scaling Advisory program, the retail firm was able to achieve these incredible results.
Results
The transformation produced significant results:
- Revenue Recovered: The company restored its $1 billion annual revenue within 12 months of going online.
- Digital Growth: The newly launched online platform accounted for 35% of total sales in the second year.
- Faster Customer Acquisition: Digital channels drove a 50% increase in new customers, capturing younger, tech-savvy demographics that previously preferred online competitors.
- Operational Agility: The management team became more agile, enabling quicker decision-making and adaptation to changing market dynamics.
"I was skeptical at first.
How can a traditional brick-and-mortar wholesale business like ours apply the lessons from gaming? But I and our team of almost 30 were floored.
Ludovic Bodin's Atomic Scaling widened our perspectives and showed us innovative ways of engaging our customers and achieving exponential growth..”
Want these results?
Book your free growth session where we will identify:
- An assessment of where your business currently stands.
- Tailor strategies to effectively leverage your existing resources.
- Identify the primary obstacle impeding your business's progress.
- Formulate a concise, three-step action plan aimed at delivering immediate results.
