Unlock Exponential Growth with Atomic Scaling

"If a small team from Finland can launch a global phenomenon like Angry Birds and get over 5 billion downloads, then you can do it too!

Ludovic Bodin's Atomic Scaling is your ultimate playbook for unlocking explosive growth in your business. Get ready to level up, make history, and reach new heights!"

Peter Vesterbacka

Former Mighty Eagle at Rovio, creators of Angry Birds

"I am happy to see all these learnings combined in one book to help future entrepreneurs, not just in the games industry but all industries."

Ilkka Paananen

Co-founder & CEO of Supercell

"Ludovic Bodin's Atomic Scaling provides an insightful framework and invaluable lessons that shed light on how gamers are driving the future of entertainment, technology, and society".

Kevin Lin

Co-founder of Twitch

"Ludovic Bodin's Atomic Scaling is a game-changing playbook for gamers and entrepreneurs, empowering them with the principles to unlock unprecedented success in any industry, making it a must-read for those looking to leverage their gaming expertise for exponential growth".

Ralf Reichert

Co-founder & Chairman of ESL

"Ludovic Bodin's Atomic Scaling is a must-read for any entrepreneur looking to take their business to the next level".

 Christine Comaford

New York Times Bestselling Author of "Power Your Tribe", "Smart Tribes" & "Rules for Renegades"

"Atomic Scaling is a game-changing asset that offers effective strategies for achieving exponential growth and success in the digital age".

Alain Crozier

Former CEO of Microsoft, China

"Every game designer should understand what it takes to succeed in the highly competitive gaming sector. Atomic Scaling provides incredible insight into what it takes to start and grow a successful game! Ludovic has a wealth of experience in the gaming sector and his knowledge from the development side and the business side gives him a unique perspective on the gaming industry."".

Minh "Gooseman" Le

Game Designer, Co-Creator Of Counter-Strike

"Games have pioneered technology (3D graphics, new input devices) and business models (free to play, microtransactions) for decades. Ludovic Bodin's Atomic Scaling is a captivating and enlightening journey into the remarkable growth of the gaming industry, offering invaluable lessons for all. It's a call to take gaming seriously and a blueprint for achieving exponential growth in any industry.".

Charles Huang

Co-founder of Guitar Hero Activision

“"The gaming industry is one of the fastest-growing and most exciting sectors in which to launch a business or build a career. This book is an amazing resource for any entrepreneur looking to understand the transformative power of focused, talented teams. It demonstrates that, with the right approach, small groups can achieve extraordinary things in the gaming industry and beyond."

James LaLonde

Co-founder & Co-CEO at Yodo1

"For the future wave of entrepreneurs seeking gaming industry insights, Atomic Scaling is now at your fingertips."

Chen Qi

CEO of Century Games

"Atomic Scaling is a must-read for entrepreneurs and industry professionals. Small and independent teams of high talent help us to scale our businesses, tapping into our collective strengths and propelling us to new heights as a united force in the industry!"

Touko Tahkokallio

Former Game Designer (Boom Beach & HayDay) & Game Lead at Supercell

"Atomic Scaling is a treasure trove of lessons for gaming and non-gaming founders. Great insights to help navigate the complexities of entrepreneurship."

Joseph Kim

Co-founder at Lila games & Gamemakers

“A must-have playbook for anyone seeking to redefine the rules of the game. 'Atomic Scaling' offers powerful insights from the gaming industry's unprecedented success, providing a roadmap for achieving breakthrough results."

Verne Harnish

Founder of Entrepreneurs' Organization (EO) & Scaling Up

“This amazing book is loaded with money-making ideas and insights on success ever discovered. It will make you rich, faster than you ever thought possible.”

Brian Tracy

Speaker and Bestselling Author of “Eat That Frog!” "The Psychology of Selling” and “Goals”

“A well-written book gives the reader the ability to peek into an author's mind. You do not want to miss the chance to peek into the mind of Ludovic Bodin. In 25 years of studying creativity across the world and after interviewing some of the most creative people on the planet, I can honestly say that Ludovic mind is arguably the sharpest and brightest mind I have had the privilege of learning from. Do not miss this chance to learn from him too.”

Fredrik Härén

Author of "The Idea Book"

“"Atomic Scaling showcases how small teams can dream and achieve big, serving as the definitive guide for mastering digital growth." 

Duncan Clark

Bestselling Author of "Alibaba: The House That Jack Ma Built"

"For entrepreneurs hungry to learn from fast-paced, savvy fellow founders, Atomic Scaling is a must read." 

Rich Robinson

Entrepreneur-in-Residence at Animoca Brands

"Atomic Scaling illuminates the path to unicorn status for startups, revealing many growth secrets of the video game industry."

Jason Zhao

Kleiner Perkins Caufield & Byers

"I love seeing small teams build big things. This book embodies the idea of leverage and provides tactics for leaders looking to do a lot with a little."

Eric Jorgenson

CEO of Scribe Media Author of “The Almanack of Naval Ravikant” and “The Anthology of Balaji”

"Atomic Scaling is a breath of fresh air in a world that has gone crazy for startups. In contrast to the Blitzscaling approach that has bred swift but precarious growth, this book lays out the foundations for a leaner and more sustainable way to scale hyper-growth. As a CMO who has gone from the gaming industry to working with startups across SaaS, fintech, consumer and AI, I've seen the way gaming principles are starting to infiltrate all kinds of startups. Ludovic's book is the most comprehensive analysis I've seen of how this can be applied to every aspect of building long-term, enduring companies."

Oliver Lo

Former VP Marketing at Sequoia Capital

“In the advent of AI empowering a single entrepreneur to build a billion-dollar company, Atomic Scaling offers the perfect playbook from the gaming world on how small teams can achieve exponential growth.”

George Godula

Founder & Chairman of Web2Asia

"As an investment banker turned internet & AI entrepreneur, I find it fascinating to delve into Atomic Scaling and learn about the principles behind scaling businesses while keeping the team small."

Song Li

PhD, founder & former CEO of Zhenai.com, Asia’s largest online dating service platform

"From my background in the creative industry, I've always valued smaller teams. Atomic Scaling delivers the digital-age formula for scaling your business exponentially while maintaining team small."

Dirk Eschenbacher

Former Creative Director at Ogilvy & OmniCom Creative Entrepreneur

"Atomic Scaling by Ludovic Bodin is a compelling and thought-provoking book that illuminates the innovative strategies driving the gaming industry's remarkable growth, and offers valuable lessons for companies seeking to stay ahead of the curve in a rapidly-evolving marketplace." 

 Socrate Lao

COO of Societe Generale,China

‘As Atomic Scaling reveals the success recipee of the gaming industry, we realize it actually presents a working implementation of LEAN Six Sigma, built from first principles to fit that hyperscale, playful, fast paced & data-driven industry. This packed and practical book applies to all industries of the 21st century, especially to all these non-manufacturing processes that were still missing their silver bullet toolbox.”

Jerome Clerambault

Digitalization Expert & Lean Six Sigma Black Belt, at Airbus

"From the humble beginnings of ZeptoLab with just a duo and our candy-loving monster, to achieving over 2.5 billion downloads worldwide, our journey mirrors the transformative strategies Ludovic presents in 'Atomic Scaling'. This book is a masterclass in exponential growth, resonating deeply with our experience of expanding from a small team to a global franchise with just 130 people, making 'Atomic Scaling' an essential read for entrepreneurs aiming to leave a mark on the world."

Misha Lyalin

CEO of Zepto Lab, maker of "Cut the Rope"

"Ludovic is an insightful person who not only has given me guidelines in how to structure an online business but has also shattered old outdated models of thinking that were blocking our progress. Conversations with Ludovic will revolutionize your paradigm!"

Jason Shields

World Champion Brazilian Ju-Jitsu

“I've been an avid reader of books in the gaming genre. After reading John Romero's book "Doom Guy: Life in first person" I was looking for the next best book in the genre.

Ludovic's book hits the spot on learning from the gaming industry and how we can apply it all in other industries. Highly recommend reading it."

Neel Sapre

International Growth Strategist at Google

“In Atomic Scaling, Ludovic Bodin shares insightful lessons from the games industry and a practical playbook to inspire games companies and beyond to stay small and achieve outsize global impact."

Doug McCracken

Partner & Head of Marketing, A16Z GAMES

“Atomic Scaling offers actionable insights by using real-world case studies to drive your business's impact and profitability.

For anyone interested in scaling out their team's impact and not their size, this is a must-read."

Matt Stonkus

Senior Data Analyst at Phoenix Labs, formerly at Electronic Arts (EA) & Hootsuite

"Ludovic is a highly experienced operator who has seen what few founders have.

Perhaps as a result, I found 'Atomic Scaling' to be packed with smart tips from the gaming world that you can actually use to make your company bigger and better, without spending a ton of money. It's super easy to read and full of stories that show you how to do things right.

Whether you're starting a new game or trying to make your small team do big things. It's like a cheat code for business success."

Adam Gries  

Founder at Vitalism.io

"Amidst limited capital availability and the AI boom, I've gotta say, 'Atomic Scaling' is super relevant right now.

Definitely worth checking out!"

Julie Zhuo  

Co-Founder at Sundial, Author of "The Making of a Manager", ex-VP Design at Facebook (Meta)

"Behind every successful game is a successful business.

'Atomic Scaling' offers the strategies and the ultimate blueprint that have propelled the gaming industry forward."

Cevat Yerli  

Co-Founder of Crytek and FarCry. CEO of The TMRW Foundation

"In the auto industry, the battle transcends technology - it's fundamentally about innovative revenue models and exceptional customer service.

Atomic Scaling, a principle mastered in the gaming sector, is now proving to be the linchpin for success in car manufacturing, offering a transformative blueprint for the future, which won’t be just forged by technology, but by revolutionary revenue models and unparalleled customer experience."

Sam Guo  

Ex CEO Mercedes-Benz Innovation and Tech, Co-Founder of FEST Auto

"I was skeptical at first. How can a traditional brick-and-mortar wholesale business like ours apply the lessons from gaming? But I and our team of almost 30 were floored.

Ludovic Bodin's Atomic Scaling widened our perspectives and showed us innovative ways of engaging our customers and achieving exponential growth..”

 Tina Santos  

CEO at SuySing

"A must-read for business innovators and leaders. 

Finding a book that provides a fresh perspective on business growth is a rarity, yet "Atomic Scaling" accomplishes just this.

While many of the strategies and insights shared within its pages might be familiar territory for those in the gaming industry, for outsiders like myself, it’s a treasure trove of novel ideas and actionable advice.

Ludovic Bodin doesn’t just share best practices from gaming giants; he provides clear guidelines that can be followed by a business of any size and industry, making this book an invaluable resource for anyone looking to innovate and expand their business."

Topi Järvinen  

Director of Growth and Development at Rastor-instituutti, Ex-Director of Innovation and Venturing at PwC Finland

“Ludovic Bodin's Atomic Scaling is a captivating journey through the early days up to unicorns type scaling.

Sharing those little diary moments of some of the most successful people in gaming today, give the book a great level of intimacy, revealing the essence of entrepreneurial spirit - and a blueprint for all of us to grow."

Eric Tan

Former Head of Music - APAC at Riot Games

"As an entrepreneur transitioning from games to consumer apps, I found the Atomic Scaling book timely and insightful.

It helped me understand how to apply our scaling models from games to other industries.

I highly appreciate the book structure, mental models, and practical tools.

I highly recommend it to game entrepreneurs looking to venture beyond games and apply Atomic Scaling models as a competitive edge."

Sophie Vo

Former GM at Voodoo & Playstation Studio, Founder of Rise and Play

"Atomic Scaling unpacks everything that founders need to scale their businesses in such a digestible format that I haven’t seen in similar offerings.

Ludovic leverages his vast investing experience and case studies from the gaming arena to easily break down the absolute essentials of scaling a company with the three P’s and R’s: People, Predicition and Playbook, Revenue, Reach, and Retention.

Focusing on these core pillars, the book shares keen insights and strategies that if implemented will assist founders in honing in on:

- Hiring the right people and building a solid team

- Using predictions and data to measure success

- Crafting a playbook to align and guide small teams

- Applying freemium revenue models to acquire tons of users

- Utilizing automation/traffic growth strategies to reach your ideal audiences

- Optimizing live product ops and marketing/sales systems to retain and delight your existing customers

I can not recommend this book enough, it packs an “atomic” punch that will guide founders on the path to success. Stay small to grow BIG!" 

Dee Boshoff

Co-Founder Splash Web3

"A strong culture and a well-defined playbook are essential to scaling success. Atomic Scaling goes beyond growth—it’s about creating a foundation where every team member is equipped and inspired to make a real difference."  

Jimmy Lee

Head of Product at Altera, former Game Lead at Supercell

"Atomic Scaling is an essential guide for scaling with a lean team. It combines a rigorous approach with playful storytelling, delivering practical, actionable insights that are both informative and a delight to read."  

Perrine Lhuillier

Chair for Entrepreneurship, Methods of Plasticity Research, University of Zurich

"In Atomic Scaling, Ludovic Bodin shows how boosting talent density, team alignment, and efficiency can overcome capital limits and achieve more with less." 

Xiang Wang

Former President at Xiaomi