🚀 3.2.1. Atomic Scaling: Fundraising

Happy 3.2.1 Thursday! 💰 Fundraising can make or break a company.

Picture this: I'm running CMUNE, my first gaming startup.

We're constantly hiring and I'm traveling, raising capital from VC's and on the phone interviewing new people.

This meant I spent less and less time with my team.

Which led me to be in crisis mode ever time I came back to the office.

But here's the kicker – while I was hunting for checks, our team was only getting less and less effective.

After another "not right now" from an investor, it hit me.

I'd been so fixated on impressing VCs that we'd forgotten about the most important people:

Our users.

Here’s my takeaway:

What if I told you the best way to fundraise is... not to fundraise at all?

When I was scaling CMUNE, I learned that chasing investors can be a dangerous distraction.

The real magic?

Focus on revenue, not rounds.

Let's dive in:

3 Ideas

I. Revenue is the New Raise:

Build a product that prints money.

When you're generating cash, investors will be knocking on your door, not the other way around.

II. Embrace the Power of Small:

Channel your inner Atomic Scaler.

Create a lean, mean team of that focuses on profit per employee.

Size doesn't matter – impact does.

III. Go Freemium or Go Home:

Want to grow your user base faster than a Series A can burn through cash?

Freemium is your secret weapon.

It's not just a model; it's a growth hack on steroids.

2 Quotes

I.

"Ideas are worthless without the execution; execution is pointless without the ideas." - Gary Vaynerchuk

II.

"One of the best ways to attract capital is to outperform the competition." - Howard Marks

1 Question

If you ditched fundraising for the next 90 days and went all-in on revenue, what one product or feature could you ship that your users would love and make VCs chase you instead?

Let's Play!

Ludovic Bodin

P.S. Looking for a blueprint on exponential growth? Grab a copy of my book, HERE, just pay for shipping.