🚀 3.2.1. What if 15 people was enough ::: Atomic Scaling
Apr 18, 2025
Writing to you from Beijing as I prep for my trip to Dubai for Token2049. Mindset: Focused. Tactical. In full Builder Mode.
What if you only needed 15 people to build a $100M company? This isn’t theory — it’s already happening: Cursor → $100M ARR in 21 months (20 people led by Michael T. ); Lovable → $17M ARR in 3 months (15 people led by Anton Osika from Sweden); Aragon.ai → $12M ARR (15 people led by Wesley Tian); and many more like Databutton led by Trygve Karper & Martin Skow Røed in Norway, N8N led by Jan Oberhauser in Germany, Supabase led by Paul Copplestone, etc
We’ve entered the era of ultra-lean, high-output startups — we call them Atomic Scalers. Not bloated. Not bureaucratic. Just elite teams operating at warp speed.
3 IDEAS powering Atomic Scalers
I. Flat orgs = Fast orgs
The old model: Hire fast, scale big.
The new model: Stay lean, scale intelligently. First principle driving Atomic Scaling teams: Stay as small as possible for as long as possible.
II. A-Players Only — But It’s All About the Team
No passengers. No middle layers. High trust, high upside. Missionaries, not mercenaries. We call it the EPIC Team Framework — and we use it to find, assess, and align small teams for massive outcomes.
III. AI is replacing entire departments
Most startups scale by growing headcount. Atomic Scalers scale by growing intelligence. They build AI-augmented systems so a 10-person company operates like a 100-person org. It’s not just AI tools — it’s how you design the org itself for velocity from Day 1.
2 QUOTES
I. “We’re going to see 10-person companies with billion-dollar valuations pretty soon… In my group chat, we’re betting on the first one-person unicorn. It’ll happen.”
— Sam Altman, CEO of OpenAI
II. “Maybe it’s the engineer who couldn’t get into Google… building a $100M company with ten people. That’s a powerful moment in software.”
— Garry Tan, CEO of Y Combinator
1 ACTION
The game has changed. Have you? Atomic Scalers are leading the AI era — and soon, they’ll be the new normal in startups. Small, elite teams are quietly reshaping the future. So beyond just using AI:
1. Stay as small as possible
2. Optimize for team performance, not individual talent
And that’s just 2 of our 8+ principles.
>> Want the full playbook for building the team behind an autonomous business? Reply “Team” (make sure we’re connected).
Play to Win ;-)
Ludovic Bodin
3x Entrepreneur, 2x Unicorn Investor, 1x IPO, Author of Atomic Scaling
PS: 3 founders. 20+ AI agents. $10M ARR per employee goal. Want the complete AI agent stack that’s helping Getswan’s CEO Amos Bar-Joseph get to $30M without a single hire? See my post on Linkedin​
WHAT THEY ARE SAYING:
"In Atomic Scaling, Ludovic Bodin shows how boosting talent density, team alignment, and efficiency can overcome capital limits and achieve more with less."
— Xiang Wang, Former President at Xiaomi